Artificial Intelligence in Digital Marketing

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Being smart in business means knowing whats just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual simulation. This means imagining future possibilities and then preparing for them. Lets say that you have a big business that is doing well in a specific niche. Maybe you have a company that sells a whey protein shake. The mistake that some big businesses make is to assume that theyre too big to fail and to coast along as they are. But what would happen if another company came along and released a better protein shake for a fraction of the price? What if a new source of protein were to be discovered? What if a study revealed that whey protein was bad for us? Any of these things could happen, and could completely shake up even the most established business. The smart company though, will already have considered these eventualities and prepared for them. THIS is counterfactual simulation: its thinking about whats just around the corner and then preparing for those possibilities. As digital marketers, that means thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all? Artificial intelligence. AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the SERPs, that your advertising campaigns remain profitable, and that your services remain relevant. And a lot of this stuff isnt just speculation: its happening right now. AI is already making huge waves even though you might not realize it yet. Its affecting the way that SEO works, the tools and software we use, and the way that ads are displayed. AI is able to think faster and smarter than any human, and thats especially true when it comes to internet marketing which is a data driven pursuit. An AI marketer can create endless amounts of content in a second doing the work of hundreds of humans. All of that content will be perfect catered toward the target demographic. AI will run Google. It will manage entire business models. It will run Ad Words. And it will run new tools we havent even dreamed up yet. The digital marketing singularity is just around the corner. This course will help you to prepare, and explain a number of concepts: AI vs Machine Learning How to conduct SEO now that Google is an AI first company Chatbots Programmatic advertising Big data Rank Brain Digital assistants Data science SQLLatent Semantic Indexing The future of internet marketing In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. By the end, youll be better prepared and in a better position than 99.9% of other marketers.